The leads you bring home from the Foodservice Produce Expo can generate some of the most important business you do all year! Most exhibitors capture leads, but do not know what information to collect or how to use it once they are back in the office.
According to an article written by Rob Murphy on MarketingProfs.com, “The most-common and single-worst mistake companies make when returning from an event is not taking action and following up with leads immediately—or at all”.
To learn more about collecting, analyzing, and most importantly, acting on the leads you collect at Foodservice, read the rest of the article: Knowing Where you Stand After a Tradeshow.
In this article, you’ll learn how…
- To collect insightful data on your tradeshow attendees and leads
- Applying your data is crucial to fine-tuning your show program and boosting your close ratio