Wondering What the Supply Chain Looks for at Trade Shows?

Stop guessing! It’s time for Exhibitor Central to inspire your exhibit marketing strategies even more as we introduce an expert group of guest bloggers who will be joining the conversation beginning this month. You’ll hear first hand from industry experts throughout the supply chain about what they look for when they do business and when they’re on the show floor at our events. You’ll gain strategies to increase your company’s visibility and get noticed by buyers.

Guest bloggers such as Pat Hynes of Darden and Rich Dachman of Sysco will offer insight into the Seasons 52 experience and establishing relationships instead of transactions with buyers as we strive toward Foodservice 2020’s goal to increase produce consumption. Other bloggers in our line-up will cover locally grown, social responsibility and food safety. You can then post questions and receive direct feedback.

Watch for these insightful posts two or three times a month. It’s all about bringing to you real-world business solutions that increase sales and improve the return on your exhibit investment. And if you think of a topic you’d like to see covered, speak up! Email your idea to me, Jamie Hillegas, at jhillegas@pma.com or give me a call at +1 (302) 607-2123. I’d love to hear from you!

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