Don’t forget to reach out to press and media before the event!
The number of media registered has already surpassed last year’s Foodservice Conference and the list of journalists will grow as PMA continues its trade and consumer media outreach as the event draws nearer.
Here are some ways you can leverage the media list to boost your promotional efforts, gain inclusion in pre-show news coverage and drive buyers to your booth:
- Announce new products or services, new hires, or booth contests and sweepstakes
- Find and connect with registered media on social media outlets so they can get to know your company and “listen” for your news in advance of show
- Arrange interviews to get on journalists’ schedules early
- Extend media invitations to your booth
You’ll find additional Press and Media Relations tips in the Marketing Tool Box!
Questions? Contact the Expo Team at firstname.lastname@example.org or call +1 (302) 738-7100.