Use the Attendee List to Market More Effectively

Use the Attendee List to identify prospective customers in advance. You can make use of the list for direct mail promotions and emails. The list can be sorted by business type, so you can identify prospects you’d like to meet with at the show and get on their calendars now.

Tip: Remember to take other exhibitors out of your mailing list.

The Attendee List also serves as an excellent resource for tracking down prospects’ social media presence. See if your key targets will be attending then “Follow” or “Friend” them before the show. Pique their interest about what you’ll be up to at the show, as well as listen to their conversation and gain insight into their needs and interests.

Remember to use #pmafsc on all of your tweets about the event!

Questions? Email showlogistics@pma.com or call +1 (302) 738-7100.

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