Don’t forget to reach out to press and media!
There is an excellent representation of media from across the supply chain registered for the conference. Here are some ways you can leverage the media list to boost your promotional efforts and drive buyers to your booth:
- Announce new products or services, new hires, or booth contests and sweepstakes
- Find and connect with registered media on social media outlets so they can get to know your company and “listen” for your news in advance of show
- Arrange interviews to get on journalists’ schedules early
- Extend media invitations to your booth
Review the marketing tool box for access to the attendee list, advertisement opportunities, and more tools.
If you haven’t seen it already, review the DMA blog post “6 Marketing Moves to Make for PMA Foodservice Conference” for additional marketing tips.
If you have any questions, contact the Expo Team at firstname.lastname@example.org or call +1 (302) 738-7100.